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Our Story

FRANKIE DID IT is a children's lifestyle boutique nestled at the base of the Southern Alps in Geraldine, New Zealand.

After spending the last 12 years in Australia, it was time to bring our children home to experience the privilege of growing up in NZ.  Within the month, we knew we'd made the right decision. And I knew Frankie Did It needed to take fruition!  

You'll find here a collection of childrens clothing, footwear, homewares and gifts, sourced from some of my favourite designers and brands from NZ as well as around the world.  Each and every piece is handpicked for its story.  I especially adore handmade, organic, on trend or unique pieces.  Stocking items from small businesses and parent run enterprises really excites me.  As does high quality!  

I'm constantly growing and expanding our product range, so be sure to check back often.  Follow us on Instagram ( and Facebook (Frankie Did It) to see our latest arrivals.  

And if you are near gorgeous Geraldine, pop into our Shop to see our pieces in person.  Four Peaks Plaza, 72 Talbot Street.  Across from Talbot Forest Cheese.  

Enjoy, Katrina x